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Archive for the ‘Web 2.0 Marketing’ Category

Using Web 2.0 Marketing With Google Slapper

March 2nd, 2009

google slapper bonus package[Editor's Note: Web 2.0 marketing techniques, like those taught in Jay Deiboldt's Google Slapper, can help virtually any business. To find out how Google Slapper helps upi put these methods to work, read our killer Google Slapper review and discover how you can get a hold of an incredible Google Slapper bonus package.]

Much has been written about the power of Web 2.0 as a marketing tool and for good reason. Its power to help you market products to potential customers is undeniable. However, besides marketing your products, Web 2.0 can help your business in other ways.

Web 2.0 technologies are increasingly being used within organizations to improve productivity and efficiency and to improve communication between organizations. Take web video for example. Videos can be used for employee training, customer follow-up, as well as frequently asked questions. The purpose is to provide more types of media to fit more customers. Some people learn better by reading. Others by hearing or seeing.

The flexibility and usability of Web 2.0 applications ensures that IT departments can give other workers more power to customize applications to better suit themselves. This not only improves efficiency but also boosts morale and productivity.

Good communication is an essential part of any successful organization. The ability for employees to communicate in real time through instant messaging adds to efficiency. And, with freely available client applications such as Skype coupled with existing bandwidth, the costs are negligible.

Customer support is a must for any business that wants to retain its customers and has become an area where Web 2.0 has been used extensively. Customer support teams can communicate in real time with customers online providing another layer of support and reinforcing a strong customer service environment.

Many companies use blogs as a form of customer support. By posting content for common problems, a company can solve most common issues upfront — cutting customer support costs. And because of the collaborative nature of blogs customers will often add their own problem resolutions.

Blogs are also a great way for a company to gauge customer satisfaction. But, you must be open to criticism. Deleting critical comments is not the way to establish credibility. By giving up a certain amount of control, a business is more likely to respond to customers quickly. What better way to get a solid testimonial than from a customer who had a complaint that was resolved as a result of a blog post.

Finally, Web 2.0 offers excellent opportunities in training and education. A quick browse on YouTube will show that online video training is growing fast in popularity. Several large organizations already use video extensively to provide product training.

From the smallest start up to the biggest multi national, Web 2.0 is revolutionizing the way people work, both within and outside the organizational structure.

If you would like to read other articles and watch videos on topics like this one, you can join us at www.relativitycorp.com. We have tons of resources on Web 2.0 Advertising written by David C Skul CEO and Frank J Klein CIO. You can also sign up to get information in your email in box weekly at the site as well.

By DAVID SKUL

From the Blogosphere:

Web 2.0 Marketing Techniques for Online Business Promotion

Video sharing websites, social networking sites, blogs, wikis, etc are examples of some online developments supported by web 2.0. The following developments can be used for creation of new forms of marketing.

Web 2.0: Expert Social Marketing Tips

Video: Join now to get free access to tips, advice and know how from the world’s top business experts.

Bruce Sterling on Web 2.0

Marketing has taken over and social media is just salesmen selling to other salesmen. Meanwhile, back at the ranch, the sum of all our visions about 3D worlds and collaboration amounts to barfing out goo goo da da on Twitter.

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List Building With Web 2.0 Marketing and Google Slapper

March 2nd, 2009

web 2.0 with google slapper[Editor's Note: Web 2.0 marketing can help you tremendously with your list building efforts. Jay Deiboldt has made a name for himself through Web 2.0 marketing, and he shows you exactly how to use it in his Google Slapper system. Find our about this exciting product in our full Google Slapper review.]

When it comes to Web 2.0 list building, you’ll find that this is one revolution that you cannot afford to miss out on. When you are thinking of Web 2.0, you’ll find that people are not referring to any sort of new technology; as a matter of fact, many of the different tools that are definitive to the Web 2.0 experience are tools that have been around since the early days of the web, but the truth is, this phrase implies a new and exciting use of these tools.

One of the first tools that you need to make sure that you have handy is your blog. With blogs being added every day, it is easy to see that many people have realized how useful and powerful they are. Your blog can get your customers new and updated information about what it is and what’s more, you’ll be able to take advantage of the various search engines that are designed specifically to take advantage of the blogging revolution.

The oldest blog indexing site around, and arguably one of the best is Technorati. You’ll find that people will go on to blog index sites merely to browse and to find new work to look at, and if your blog is interesting and has a lot of good information on it, you can be sure that you’ll see a boost in traffic. Technorati will allow your blog to be ranked according to popularity, and you’ll also see that there is a great deal of benefit when it comes to link building and other similar techniques that will allow you to push your Google ranking up.

When you are looking for ways to maximize your list building when it comes to Web 2.0 techniques, don’t forget that you need to look at the sites where people go. If you have the technology, the means and the time, consider putting up an amusing video clip of some sort on YouTube. YouTube gains millions of hits a day, and if you can claim even a tiny fraction of them, you’ll find that this is one way that you can really make your mark on the industry.

Web 2.0 link building will also let you see the advantage of using the social networking sites like Facebook and MySpace. This is a good way to get your name out there in a place that people will definitely see, and it will also allow you to really figure out what people are saying about your product. You’ll see that enabling comments is a good way to make sure that you stay on top of what is popular and what is desirable, and you’ll also see that there is a great deal to be said for taking advantage of the viral network marketing that occurs in such places as well.

You’ll also find that using sites like Spicypage, StumbleUpon, Digg, Squidoo and Del.icio.us are great ways to both establish yourself as an expert and to really take advantage of the people browsing those sites. Take some time to really figure out what you can do and what your resources, and you’ll soon realize how vital Web 2.0 marketing really is!

By: Jaz Lai

Article Directory: http://www.articledashboard.com

Jaz Lai is a network marketing lead generation expert. Download your free video on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : www.HowToNetworkMarketing.com

From the Blogosphere:

Web 2.0 Marketing Blog

This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues.

Veretekk Web 2.0

Flexibility in marketing effectively using the power of Google is essential. Anyone wishing to learn how to build a significant business on the net needs the power of Veretekk. 

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Web 2.0 the Google Slapper Way

February 28th, 2009

web 2.0 jay dieboldt[Editor's Note: Experts agree that utilizing web 2.0 strategies can explode your traffic. Jay Deiboldt, creator of the new Google Slapper system, shows you how to leverage this incredible tool. Find out how at the Google Slapper site.]

It’s official. The Web 2.0 is here. If you have no idea at all that it is already here or what it is in the first place, then you must have been living in the cave for the past 5 years.

Face it. If you’re still using some of the outdated Web 1.0 methods to increase traffic to your website, you may still get some results out of your marketing efforts but you will eventually lose out to the newer guys who go Web 2.0.

Now let me share with you 3 tips on how to increase traffic to your website, the Web 2.0 way.

1. Think viral. The concept of viral marketing will never die out. The Viral meme is what defined and made Life in the first place. For as long as there is Life, the concept of the Virus (biological, marketing, electronic, etc) will still continue to haunt us – for good or ill.

There are 2 basic elements that determine the success of your marketing virus:-

I) The strength of your viral marketing message, or in the words of Mark Joyner, its "Buzz-worthiness", that is, its merit or quality that makes people want to tell others about it because it is so good.

II) The mechanism by which the virus must spread. Is it easy to spread the message? Must your referrers go through an elaborate and troublesome process to spread the message? Or need they only do what they’ve always been easily doing in order to spread your viral message?

From the above 2 elements, you already have an action plan formulated for you that can be condensed into one sentence:- create a message that promotes your website, be it in the form of a video, audio, multimedia, text, blog or a whacky buzzword, that is truly "buzz-worthy" and at the same time easy to spread via existing networks.

2. Attack the Social Networks. Either exploit the existing social networks such as MySpace, Friendster, Squidoo, etc, or create one of your own that is built around your niche.

There are many Friendster or MySpace clones out there available for download (for a fee of course) which you can use, tweak or get a programming expert friend of yours to develop a Social Network of your own that is built around the niche that you’re involved with.

A good way to market through Social Networks is by having an interesting profile that offers consistently updated information about yourself and your business or your website. Duplicate your blog in your MySpace or Friendster blog as any updates to your profile or blog will be reflected to the friends in your network.

Browse the Social Networks for friends who share the same interests and passions as you and add them as friends. Send private messages to them and work something out. Say you’re starting a private group of like-minded people who are passionate about whatever it is your niche is about. Mention incentives such as money, exclusivity, fame, etc.

Place a limit to the number of people who can join this private club of yours and be sure to include only those people who have lots of friends in their network, perhaps ranging in the hundreds.

3. Blogging, of course, is one of those defining elements of Web 2.0.

There are different approaches to exploiting the Blogging phenomenon to market your website. One is to have a blog of your own. The other is to somehow enable others to have blogs hosted by you. But if you go the second route, you’ll face tough competition from Blogger, WordPress, TypePad, etc.

The trick is to create a service or software which has something the others do not have. Or you can create a service, software, tool or tip page that complements your so-called competition by giving something of benefit to users of such blogging services.

One way is to offer RSS feeds tools that enable other bloggers to syndicate their content to other websites or deliver their feeds to their readers’ desktops or emails.

Another way is to give other bloggers the opportunity to include "Bookmark" links on their blogs. Websites such as http://Del.Icio.Us or Digg offers users the ability to share their favourite websites with other people.

You can exploit this phenomenon by creating an account with the various social bookmarking sites and sharing links to your websites or you can create cool-looking "Bookmark This" icons for other bloggers and get them to link to your website in return.

If you write a blog of your own, you can market your blog by visiting other people’s blogs and leaving useful and beneficial comments on them. Most of the time their comments forms enable you to include a link back to you in their comments page.

Browse the blogs around your niche and most of the time they have a link saying "Links to this Post". This enables you to link to their posts in your blog if you happen to like their blog posts. Give and take. Blog about another person’s blog and a link to your website may appear in that person’s blog in return. This process is automatic.

There you have it – 3 new Web 2.0 ways to increase traffic to your website. In truth, there are literally hundreds of other ways to improve your website marketing the Web 2.0 way that are not covered here in this article. Now it is up to you to apply what you have learned here and come up with something that is even better.

By: Mohamad Latiff Bin Rahim -

Article Directory: http://www.articledashboard.com

Mohamad Latiff is the Creator of the Traffic Time Bomb, a revolutionary software that will exponentially increase traffic to your website by the power of viral marketing.

From the Blogosphere:

Economic Downturn Boosts Web 2.0 Marketing Tactics

Marketing Sherpa just released the results of a survey they recorded, detailing Marketers’ response to the economic downturn.

Blogging Tops Internet Marketing Tactics Poll

Basics of Hotel and Travel SEO with Keyword research tips which helps you qualify leads in your niche of the travel and hotel marketing space. These tips can help shape your travel 2.0 marketing tactics and strategy.

Affiliate Marketing with WordPress Blogs

The trick is to eqip yourself with the correct software for the job, and the right marketing tactics. The most important of all is to make sure you are building affiliate sites with WordPress. 

 

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Google Slapper Web 2.0 Marketing – Seven Tips For Success

February 27th, 2009

google slapper web 2.0[Editor's Note: Web 2.0 Marketing is one of the pillars of the Google Slapper course. Find out how to leverage this awesome traffic generating strategy here.]

Web 2.0 offers the next generation of online marketing toolsenabling businesses to harness the power of the Internet to reach customers in unique and varied ways.

Web 2.0’s primary focus is getting people together to share their expertise and thoughts through social interaction. Web 2.0 principles embrace those tools and services with social networking applications.

Just as the open source movement changed the face of software development, so has Web 2.0’s open source content model changed online marketingchange which has the potential to accelerate your business’ profits.

Think YouTube, MySpace, del.cio.us, Technorati, Digg and Flickr. These are only a few of the more popular services which have revolutionized the way businesses are reaching their online target markets.

If you are considering jumping into Web 2.0 marketing, use the following tips to help you integrate Web 2.0 into your marketing arsenal.

1. Simple but not easy
: Contrary to many claims, Web 2.0 marketing takes hard work and creativity to stay ahead of your competition. Your content will have to be tended to and updated continuously. Make sure you dedicate enough time and budget to keep multiple projects running. Like any marketing strategy, time and patience are critical. Committing to a long term strategy is ideal.

2. You have to be appealing: Adding fresh and interesting content should be a priority. News becomes old fast. This is when you will have to step up your creative activity. Experiment with podcasts, quirky background information, and news about upcoming events.

3. Check your spin at the door: People who engage in social networks do so either to share knowledge or gain new knowledge, not necessarily to buy something. Recycling old information without offering anything valuable up front is detrimental. There’s no getting around ityou must give first before you can get. If your first response is to sell, people will take notice and you will eventually be pushed aside.

4. You must stay active: Web 2.0 marketing is a two-way street that allows a business to interact with a buyer on a familiar level. You can join in by including videocasts, blogs and wikis on your own site. But, creating your own social network is only half the story. You have to be willing to seek out and participate in other active online communities.

5. Authenticity required: The internet is conducive to anonymity on every level. However, using web 2.0 marketing makes you part of a community. Misuse of that very anonymity that encourages participation can hamper or ruin your plan. You have to be willing to encourage participation without encouraging abuse.

6. Get thick skin: Not everyone will say positive things about your business. Quite the contrary. You will more than likely have to prove yourself before you’re given the privilege to participate, much less sell. The way in which you handle critics will go a long way towards demonstrating your poise under difficult situations. No one likes a cry baby.

7. Multimedia rules: Traffic statistics on video sharing sites tell a tremendous story about where consumers are spending their time online. With bandwidth costs continuing to decrease, consumers’ appetite for the multimedia experience will only grow. This presents an amazing opportunity for those businesses willing to invest in the latest online communication technologies.

Web 2.0 is still in its infancy. Consumers have already shown they are willing to participate in open source communities. Content, especially multimedia content, will continue to be the deciding factor in whether a business succeeds or fails online. Are you ready for the Web 2.0 marketing challenge?

By: David Skul

Article Directory: http://www.articledashboard.com

Relativity is pleased to offer Web 2.0 Advertising | Web 2.0 Marketing | Web 2.0 Promotions | iMedia services to the internet business public. You can download a free e-book with our latest insights into the Web 2.0 marketing world by signing up to our list at www.relativitycorp.com. We look forward to providing you with fresh creative information and insight into this emerging industry.

From the Blogosphere: 

Use Web 2.0 Marketing To Put These Tools Into Action

You have read Magnetic Sponsoring by Mike Dillard and your mind is spinning but where do you start? Web 2.0 Marketing may be the fastest, easiest, and cheapest way to begin putting those thoughts into action.

Web 2.0 For Brand Success

When you visit the Stormhoek website you can see that essentially the entire website is quite simply one big blog, obviously part of the Web 2.0 marketing strategy that is working so well for them.

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