Improving Your Email Marketing Response Rate With Google Slapper
[Editor's Note: Improving your email response rate can literally multiply your profits. Google Slapper, a new course from email marketing guru Jay Deiboldt, shows you how to do this quickly and effectively. Read our complete Google Slapper Review for the skinny.]
An email marketing campaign can be an extremely effective way to reach existing customers and prospective customers alike, but if you are not getting the response rate you would like from your existing campaign, it may be time to look at ways that you can improve your rate. If you do not already know your response rate, it is certainly time to find out. You can easily do so by making sure that you use an email marketing service that provides information on your open and click rates.
One of the most important things that you can do to improve these rates is to make sure that you have established a clear connection between the services and/or products you provide and how your prospect or customer can benefit. The key to turning your newsletter readers into actual clients lies in subtly blending those benefits with information and content that your readers will find helpful and informative.
This means that in order to successful accomplish your goals you need to carefully reference how your readers can benefit. One effective way to do this is to reference the experience of previous clients. If readers can see exactly how others have benefited from your service or your products they will be much more likely to click on the links in your email marketing campaign to find out they too can benefit. This is actually a great way to clearly help your readers see how you can assist with solving a problem they may very well face.
It is also important to make sure that you establish yourself as an expert, so do not be afraid to ‘toot your own horn’ so to speak, provided that you do not go overboard with it. In order to trust you enough to trust their business to you, prospects must see that you are clearly an expert within your field. Including information about your industry accomplishments within the right context in your email marketing campaigns can be a great way to establish yourself as an expert and encourage readers to come to you for products and services.
Finally, do not let yourself be afraid to get personal in your email marketing campaign newsletters. Readers are far more likely to make purchases from someone they feel they know and can trust than someone that seems impersonal. Toward that end, make sure that you let some of your own personality shine through in your messages. You might even think about including a section that is clearly dedicated to informing readers about you and your company. This type of About Us section is a great way to help readers connect with you and more clearly visualize what you can do for them.
An email marketing campaign can be comprised of many different parts and certainly should be in order to be well-rounded. Naturally, the ultimate goal is to promote your products and services but toward that end it is also important to make sure that you include several other key elements in order obtain the best response rate.
By: Jana Torres
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